In this interactive talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book, “Value Proposition Design”.
Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas and the Value Proposition Canvas will be illustrated.Participants will learn how to apply and use the Value Proposition Canvas, Test Cards, Learning Cards, and the Progress Board. Finally, Yves will show how these tools are applied in practice, ranging from start-ups to Fortune 500 companies (invent or improve?).
Apply the concepts and tools from Yves Pigneur (Prof HEC) new book “Value Proposition Design”
6th March 2015 – 11:45am-2:00pm
11:45am-12:00am – Registration
12:00am-13:00pm – Interactive Talk session
13:00pm-14:00pm – Lunch and Networking
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