From Heart … to Hard Facts
22 Sep 2015 - 17:30 - 20:00
“How to connect emotional needs of employees to rational business needs”
A special event with Tim Leberecht, author of “The Business Romantic”, and Jochen Peter Breuer, leading expert in managing collective emotions.
Accès et parking: toutes les infos ici! ( le parking est à droite de la route de la Chamberonne, près de l’autoroute)
This conference will be held at UNIL – 275, Internef
17:30 Networking / reception
18:00 Welcome and opening remarks: Graziella Schaller, Secrétaire générale Alumni HEC
18:10 Introduction: Maia Wentland, Honorary Professor HEC Université de Lausanne and he2be Partner
18:20 Tim Leberecht: “Romance as the ultimate differentiator”
In his internationally acclaimed new book, The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, CMO, writer, and two-time TED speaker Tim Leberecht argues that we are moving from a smart age to a new romantic era in which only organizations comfortable with ambiguity and emotion will thrive. Business is divorced from the full expression of our humanity, he bemoans, and for many of us something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.
In response to the “quantification of everything,” a world in which everything is seamlessly connected, convenient, and predictable, we must find meaning through mystery, friction, and the beauty of the unexpected. When everyone maximizes and optimizes, romance becomes the ultimate differentiator, the ultimate humanizer.
In his talk, Tim Leberecht presents three “rules of enchantment” to humanize business:
- Find the big in the small
- Keep the mystique
- Suffer (a little …)
19:00 Jochen Peter Breuer: “From desire to actions”
Tim Leberecht is a living proof that emotions and even romantic viewpoints are no longer taboo. We are currently experiencing a mindset shift from “business is business” to “business is human”. But practice shows that “heart facts” are very difficult to integrate in the business reality. “So what?” claims the manager being under extreme pressure to reach his business goals. Jochen Peter Breuer reveals a radical pragmatic way to turn emotion into an asset:
- From desire to action: How to connect individual emotional needs to rational business needs
- From protective intelligence to collective intelligence: How to create a safe room where “emotional viruses” can be expressed and considered
- It’s all about perceptions: Perceptions are undeniable emotional truths. They contain the essence of all issues and Implementing Management by Perceptions enables addressing sensitive topics, leading to a meaningful mindset change and boosting performances.
20:00 Drinks, appetizers & networking
Tim Leberecht – Bio
Tim Leberecht is the author of the bestseller The Business Romantic (HarperCollins, 2015) and the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Samsung, Starbucks, and Tencent create meaningful experiences. Previously, he was the chief marketing officer of product design and strategy firm Frog Design. His writing has appeared in publications such as Harvard Business Review, Entrepreneur, Fast Company, Forbes, Fortune, Psychology Today, and Wired. He has spoken at venues including TED, The Economist Big Rethink, DLD, Thinking Digital, Next, the Silicon Valley CEO Summit, Commonwealth Club, Remix, and the World Economic Forum. His TED Talk “3 Ways to (Usefully) Lose Control of Your Brand” has been viewed by almost a million people to date. Tim serves on the World Economic Forum’s Global Agenda Council on Values and on the board of Jump Associates, a strategy and innovation consultancy. He was born and raised in Germany and lives in San Francisco.
Jochen Peter Breuer – Bio
Jochen Peter Breuer, born in 1956 in Cologne, is a former banker who became a passionate entrepreneur and international consultant. In 1984 he founded JPB Consulting in Paris, specialized in French-German management which became a leader in accompanying mergers and co-operations between both countries. In 2008, Jochen founded he2be SA in Lausanne, a European consulting firm that helps international companies such as ACCOR, Siemens, Airbus, Chanel and Nespresso connect the emotional and individual needs of the employees to the rational business needs of the organization. Author of three books and several articles in publications such as Harvard Business Review, focus-online, hr-today, he loves to share in his talks his 40 years business experience based on the work with 30.000 international managers and engineers. In his book, “The emotional organization” (Springer, 2nd editon 2013 – English version in preparation) he proves with many examples that only process-oriented measures are little or not successful in crisis situations and change processes. He is currently writing with co-author Prof. Maia Wentland his new book “Managing collective emotions – How to connect emotional to business needs”.
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